Send a message to visitors based on a marketing campaign

This guide will walk you through Olark’s automation rules (or our Olark API) so that you can send a message to your visitors based on the page they’re on.

You can include a simple link in your marketing emails that will trigger a chat rule to proactively engage your site’s visitors.

Using Automation

1. Include a custom url in your email blast or tweet for your customer to click. Something like http://example.com/#who-wears-short-shorts
2. Go to your Automation page and create a new rule
3. Set up a condition to trigger the rule based on the website URL that you included in your email

This rule expands the chatbox if a visitor arrives on the url http://example.com/#who-wears-short-shorts and sends them the message “Hey! I hear you are interested in short shorts. Me too!”

Using the Javascript API

1. Include a custom url in your email blast or tweet for your customer to click. Something like http://example.com/#who-wears-short-shorts

2. Insert the following code below your existing Olark embed code:

   `<script  type="text/javascript">
   if (location.hash === "#who-wears-short-shorts") {
       // expand olark chat box
       olark('api.box.expand');
       olark('api.chat.sendMessageToVisitor', {
         body: "Hey! I hear you are interested in short shorts. Me too!"
       });
   }
   </script>`